![]() What’s the second most important information, after the person has expressed interest? For an event, that could be the date and the place. Make this information large, in bold letters, and in a contrasting color. What’s the single piece of information that would attract the attention of the person this design is intended for? For an event, it can be the title of the event, or the names of people that will be performing. The most important information is “Lost dog”, because that’s what attracts attention and explains what the poster is about. The dog’s name is emphasized, when it isn’t the most important information on the poster. The second example is a bit tricky: visual hierarchy is present, but it’s wrong. The left example is pretty clear: all the information looks the same, and nothing stands out. they emphasize information that is not the most important.have all the information written in the same size, or.Pieces with poor visual hierarchy either: We use visual hierarchy to draw attention to the most important information, and guide the reader to find out more by varying text size, style and color. Taking only a few minutes to fix these newbie design mistakes will pay off, not to mention reduce the chances of designers facepalming when they see your work. (Even my partner picked up my habit of dissecting designs wherever we go.) Design is not “just a job” for me, so I pay close attention to everything I encounter on a daily basis: price lists, billboards, flyers, business cards, social media posts, etc.īelow are some of the most common beginner design mistakes that I notice repeatedly. I also teach a graphic design course and get to see how my students’ work evolves over time. My business owner friends often send me their DIY designs to critique them. You can download it at the bottom of this post, or click here to jump straight to it. UPDATE: I created a handy visual checklist containing all the points I mention in this article.
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